The changing face of the square mile
This portrait project was shot as the lockdown ended and the city began to wake up again. It was a strange time—things felt like they were moving forward, but this weight was still hanging in the air, a mix of relief and reflection as we all started to grasp what had happened… the formality of the city and its position was questioned…
Trends in corporate portraits for 2025
Corporate portraits have long been an essential tool for businesses to showcase their leadership and team members in a professional light. However, in recent years, the traditional "stiff and formal" approach to corporate photography has given way to more dynamic, approachable, and personalized trends. These shifts reflect changes in workplace culture, technological advancements, and the growing importance of personal branding. Here are the key trends shaping modern corporate portraits:
1. Emphasis on Authenticity
Gone are the days of overly posed, formulaic portraits. Businesses are now favoring images that convey authenticity and approachability. This trend aligns with the growing emphasis on transparency and relatability in corporate culture. Photographers are encouraging subjects to be themselves, often capturing candid moments that feel genuine and unscripted.
2. Casual and Relaxed Poses
The move toward less formal poses is another reflection of changing workplace norms. Professionals are often depicted in comfortable and relaxed settings, with natural expressions and body language. This approach is particularly popular among startups and creative industries, where a more laid-back image aligns with their brand ethos.
3. Environmental Portraits
Rather than taking photos against plain backgrounds, many companies now opt for environmental portraits that showcase individuals in their workspaces or other meaningful locations. This trend helps add context and personality to the image, whether it’s a designer at their studio, a chef in the kitchen, or a CEO in a modern office space.
4. Diversity and Inclusivity
As organizations strive to reflect their commitment to diversity, equity, and inclusion, corporate portraits are increasingly featuring individuals from a variety of backgrounds, roles, and experiences. This effort not only reflects the company’s values but also resonates with diverse audiences.
5. Creative Use of Lighting
Lighting has always been a cornerstone of photography, but modern corporate portraits are exploring creative techniques to enhance the subject's appearance and the overall mood of the image. Natural light, moody shadows, and even colorful or dynamic lighting setups are being used to add depth and interest.
6. Integration of Branding
Corporate portraits now often incorporate subtle elements of the company’s branding. This could be achieved through color schemes, the inclusion of branded props, or capturing employees in branded apparel. Such details tie the individual’s image back to the company’s identity.
7. Lifestyle-Oriented Portraits
Blurring the line between professional and personal, lifestyle-oriented portraits have become a popular choice. These photos might depict team members engaging in activities or hobbies, emphasizing a work-life balance. This trend humanizes professionals, making them more relatable to clients, customers, and colleagues.
8. Headshots for Social Media
With platforms like LinkedIn and Instagram playing a critical role in professional networking, there is a growing demand for corporate headshots that are optimized for social media. These portraits are often cropped and styled to stand out in a digital context while maintaining professionalism.
9. Dynamic and Interactive Portraits
Advances in technology are enabling dynamic corporate portraits, such as short video clips, animated GIFs, or interactive 360-degree images. These formats offer a modern and engaging way to present team members, especially in digital-first companies.
10. Sustainability and Ethical Practices
Sustainability is a growing concern in every industry, and corporate photography is no exception. From sourcing eco-friendly props to using natural light to reduce energy consumption, many photographers and companies are adopting greener practices for their portrait sessions.
Conclusion
Corporate portraits are evolving to reflect broader changes in business culture, technology, and societal values. By prioritizing authenticity, creativity, and inclusivity, modern corporate photography goes beyond simply presenting a professional image. It tells a story—about the individual, their role, and the company they represent. As businesses continue to adapt to new norms, these trends will likely evolve further, offering exciting possibilities for professionals and photographers alike.
New Year, New Beginnings: Embracing the Portrait Industry Through a Different Lens
As the clock strikes midnight and we step into a new year, there’s a collective sense of renewal. For many, it’s a chance to start fresh, set intentions, and explore new horizons. In the realm of portrait photography, this spirit of reinvention is sparking a resurgence of creativity, with many photographers and clients alike embracing analogue film equipment. Far from being a nostalgic throwback, this trend reflects a deeper desire to connect with authenticity and artistry in an increasingly digital world.
A Shift in Perspective: Looking at Portrait Photography Differently
For decades, the portrait industry has been shaped by advancements in technology. Digital cameras, with their high resolution and instant feedback, have become the standard. Yet, as we move forward, a growing number of photographers are looking back—revisiting analogue film to redefine their art. This shift isn’t merely about rejecting digital; it’s about rediscovering the tactile, deliberate process that film demands.
Film photography encourages a slower, more intentional approach. Every frame is precious, requiring careful thought about composition, light, and emotion. For portraits, this translates to a profound connection between the photographer and the subject. The very act of shooting on film often fosters a sense of collaboration and mindfulness that can get lost in the rapid-fire pace of digital.
Why Analogue Film Is Gaining Popularity
In a world dominated by instant gratification, film photography offers a counterbalance. Here are some key reasons for its rising appeal:
1. Tangible Authenticity
Film has a unique quality that’s hard to replicate digitally. Its grain, color palette, and depth evoke a sense of nostalgia and timelessness. Portraits shot on film feel organic, raw, and authentic—qualities that resonate deeply in an age of filters and perfection.
2. The Allure of Imperfection
Imperfections are celebrated in film photography. Light leaks, unexpected exposures, and subtle distortions add character to an image. These flaws tell a story, making each photograph truly one of a kind. In an era where perfection is often digitally manufactured, this embrace of imperfection feels refreshing and real.
3. A Slower, More Intentional Process
With film, there are no do-overs. This limitation fosters a more thoughtful approach. Photographers must plan their shots meticulously, ensuring each frame counts. This deliberate process can create a deeper bond between the photographer and the subject, often resulting in more emotive and meaningful portraits.
4. A Connection to Tradition
For many, shooting on film is a way to honor the craft’s history. It’s a reminder of the pioneers who mastered their art without the aid of digital conveniences. Using film connects today’s photographers to a rich legacy, instilling a sense of pride and continuity.
5. Sustainability and Minimalism
The analogue process encourages a less-is-more mindset. With a finite number of frames on a roll, photographers prioritize quality over quantity. This philosophy aligns with the growing cultural emphasis on sustainability, mindfulness, and reducing excess.
A New Year, A New Vision
As we embrace 2025, the portrait industry finds itself at an exciting crossroads. The rise of analogue film is more than just a trend; it’s a reflection of our collective yearning for authenticity, intentionality, and a deeper connection to our art and each other. For photographers, it’s an opportunity to differentiate their work and offer clients something truly unique in a saturated market. For clients, it’s a chance to see themselves captured in a way that feels timeless and real.
The new year is a perfect time to explore new beginnings and fresh perspectives. Whether you’re a seasoned photographer looking to expand your repertoire or someone seeking a portrait that’s as distinct as your story, now is the time to look through a different lens. In doing so, you’ll discover not only the beauty of analogue film but also the enduring power of connection and creativity.
So, here’s to 2025: a year of new beginnings, bold experiments, and portraits that truly stand the test of time.
The Importance of Taking Time to Create a Photographic Portrait
Photography is more than just capturing an image; it’s about revealing the essence of a person in a single frame. When it comes to portrait photography, taking the time to make the sitter feel relaxed and comfortable is crucial. This process not only helps create a more genuine and impactful portrait but also gives the person being photographed a sense of control and collaboration.
Creating Comfort in an Unusual Situation
For many people, having their portrait taken can feel awkward or intimidating. It’s not every day that someone steps in front of a camera with all eyes on them. Taking the time to ease into the session is essential. By allowing the sitter to adjust to the setting, they can relax and begin to feel more at ease, which leads to more natural expressions and a truer representation of their personality.
Establishing a Sense of Control
One of the most important aspects of a successful portrait session is giving the person being photographed a sense of control. This isn’t just about making them comfortable—it’s about involving them in the process. By trying different angles, backgrounds, and poses, you invite the sitter to explore what feels right to them. This collaborative approach helps them feel more invested in the session and more confident in the outcome.
When the sitter feels like they have a say in how the portrait is being created, it shows in the final image. Their confidence and comfort level are reflected in their expressions, posture, and overall demeanor, resulting in a portrait that truly represents who they are.
Experimenting to Find the Right Feel
A great portrait doesn’t just happen—it’s the result of thoughtful experimentation. By taking the time to try different angles, lighting, and backgrounds, you can discover what works best for both the photographer and the subject. This process is about finding the right combination that brings out the best in the sitter, creating a portrait that not only looks good but also feels authentic.
Experimenting also allows for spontaneity, where unexpected moments can lead to some of the most powerful and memorable images. When the sitter sees that the photographer is willing to explore different options, it reinforces the idea that the session is a collaborative effort aimed at achieving the best possible result.
Building Trust and Connection
Taking your time during a portrait session isn’t just about getting the technical aspects right—it’s about building a connection. When the photographer and the sitter take the time to communicate, share ideas, and understand each other, it creates an atmosphere of trust. This trust allows the sitter to open up, leading to more expressive and meaningful portraits.
Conclusion
In portrait photography, taking the time to make the sitter feel comfortable and involved is key to creating a successful image. By allowing the person in front of the camera to relax and experiment with different poses and settings, you can capture a portrait that truly reflects their personality. This approach not only results in better photos but also ensures that the sitter feels valued and confident throughout the process.
Why Fresh Imagery Matters for Your Brand’s Social Messaging
In the digital age, your brand's imagery and social messaging are the first things people notice. To stay relevant and keep your audience engaged, regularly updating your visuals is essential.
Keeping Your Brand Fresh
Trends and tastes change fast. Updating your images helps your brand stay modern and in touch with what your audience cares about. Fresh visuals grab attention and make your social posts stand out, leading to more engagement and interaction.
Reflecting Your Brand’s Evolution
As your brand grows, your imagery should grow with it. Whether you’re launching new products, celebrating milestones, or just evolving your style, updated visuals show your audience that your brand is active and thriving.
Connecting with Your Audience
People are drawn to what’s new and exciting. By regularly updating your images, you keep your brand’s social messaging lively and relevant, making it easier to connect with your audience and keep them coming back for more.
Simple Ways to Stay Current
Follow Trends: Keep an eye on what’s popular in design and photography to inspire your next update.
Seasonal Touches: Refresh your images with the changing seasons or during special events.
Highlight Newness: Always update your visuals when introducing new products or services.
Conclusion
Regularly updating your brand’s imagery isn’t just about looking good—it’s about staying relevant, engaging your audience, and showing that your brand is constantly evolving. Fresh visuals make your social messaging more impactful, helping you connect with your audience in meaningful ways.
The Impact of Great Photography and Headshots on Your Company's Brand
In today’s visual world, the images that represent your business are often the first things people notice. High-quality photography and professional headshots are crucial for making a strong impression, building trust, and defining your brand’s identity.
Building Trust with Your Audience
When potential clients visit your website or view your marketing materials, the visuals they see immediately shape their perception of your business. Professional, well-crafted photos show that you take your business seriously. A good headshot not only puts a face to a name but also makes your team seem approachable and trustworthy, which is key in building lasting relationships.
Defining Your Brand’s Personality
The style of photography you choose says a lot about your brand. Whether it’s sleek and modern or warm and inviting, your images should reflect your company’s values and personality. Consistent, high-quality visuals help your brand stand out and make a memorable impression.
Driving Engagement and Action
People are naturally drawn to great images. High-quality photos can capture attention, keep visitors engaged on your website, and even increase conversion rates. Whether it’s a striking product shot or a friendly team photo, the right images can turn curiosity into action.
Creating a Consistent Online Presence
Your online presence is often the first place people interact with your brand. Consistent, professional photography across your website and social media platforms ensures that your company appears cohesive and credible. This consistency helps build trust and makes your brand more recognizable.
Conclusion
Investing in great photography and professional headshots isn’t just about looking good—it’s about making a strong, positive impression that can drive your business forward. High-quality visuals help you connect with your audience, define your brand, and stand out in a competitive market.
Preparing for your headshots session - Handy Hints and Tips
It all begins with an idea.
When you decide to have images captured of yourself to help promote your brand, highlight your fantastic team, or just because... why not? I feel it's important to feel prepared, and it helps with the mindset, so I compiled some handy hints to ensure the best results on the day…
Now imagine the day of our shoot is approaching. Let’s assume you or your company already hired me - if you need an estimate for a project, small or big, please feel free to contact me for a free consultation.
Back to our shooting day mindful list,… I hope it’s helpful…
Please wear clothes that make you feel confident, and avoid overly
patterned outfits as they can be distracting. This is also applied to ties, jackets, suits, and shirts.
If you wear make-up/powder, please do bring some on the day to do last
minute touch-ups if needed.
Hair - I would not recommend getting your haircut the day before the shoot,
please give a few days, if you intend to do this.
If possible, bring an alternative jacket / tie for variation.